Elegant Organization

At the annual meeting of the World Economic Forum Intentional Media Council in Davos, Switzerland, as the head of a powerful news organization begged young Mark Zuckerberg, founder of Facebook, his secret. Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn't we? Tell us how.
Zuckerberg, 22 at the time, is a geek of few words. Some asume his laconicism is a sign of arrogance--that and his habit of wearing sandals at big business conferences. But it's not. He's shy.
He's direct. He's a geek and this is how geeks are. Better get used to it. When the geeks take over the world--and they will--a few blunt words and then a silent stare will become a societal norm.
But Zuckerberg is brilliant and accomplished, and so his few words are worth waiting for.
After this publishing titan pleaded for advise about how to build his own community, Zuckerberg's reply was, in full: "You can't."
Full stop. Hard stare.
He later offered more advide. He told the assembled media moguls that they were asking the wrong question. You don't start communities, he said.
Communities already exist. They're already doing what they want to do.
The question you should ask is how you can help them do that better.
His prescription: Bring them "elegant organization."

From: What Would Google Do? Jeff Jarvis