Choice is the end of control

The internet gives us control not just over consumption of media but now its creation.
The internet enables unlimited creation and, because abundance breeds quality, we now have more good stuff.
There is obviously a YouTube video--one featuring a flaming fart or a twirling cat-- and we could argue that the internet opens the door to the creation of crap. That, it does. But it also offers new opportunities for talent and new stages for voices that could not emerge in the old systems of control. There have been always bad books on bookstores shelves next to the gems. There will always be flaming cat videos next to art online. But there is the opportunity to make more art now. The challenge is finding and supporting it. That is where Google comes in. Google can't and shouldn't do it all; we still need curators, editors, teachers--and ad sales people--to find and nurture the best. But Google provides the infrastructure of choice.

From: What Would Google Do? - Jeff Jarvis