If Google can do it, so you can. Google is seeing problems, solving them, and finding opportunities in them by thinking in new ways. This is all about finding your new worldview.
There are two ways to attack the problems of industries: to reform the incumbents or to destroy them. In some cases, we'll take one path, in others both. But in any case, the wise course is to destroy your own models before some kid in a garage--or in a Harvard or Standford dorm room-- figures out a way to do it for you. Think like Google, succede like Google--before Google does.
From: What Would Google Do? - Jeff Jarvis
Friday, August 28, 2009
Monday, August 17, 2009
Choice is the end of control
The internet gives us control not just over consumption of media but now its creation.
The internet enables unlimited creation and, because abundance breeds quality, we now have more good stuff.
There is obviously a YouTube video--one featuring a flaming fart or a twirling cat-- and we could argue that the internet opens the door to the creation of crap. That, it does. But it also offers new opportunities for talent and new stages for voices that could not emerge in the old systems of control. There have been always bad books on bookstores shelves next to the gems. There will always be flaming cat videos next to art online. But there is the opportunity to make more art now. The challenge is finding and supporting it. That is where Google comes in. Google can't and shouldn't do it all; we still need curators, editors, teachers--and ad sales people--to find and nurture the best. But Google provides the infrastructure of choice.
From: What Would Google Do? - Jeff Jarvis
The internet enables unlimited creation and, because abundance breeds quality, we now have more good stuff.
There is obviously a YouTube video--one featuring a flaming fart or a twirling cat-- and we could argue that the internet opens the door to the creation of crap. That, it does. But it also offers new opportunities for talent and new stages for voices that could not emerge in the old systems of control. There have been always bad books on bookstores shelves next to the gems. There will always be flaming cat videos next to art online. But there is the opportunity to make more art now. The challenge is finding and supporting it. That is where Google comes in. Google can't and shouldn't do it all; we still need curators, editors, teachers--and ad sales people--to find and nurture the best. But Google provides the infrastructure of choice.
From: What Would Google Do? - Jeff Jarvis
Saturday, August 15, 2009
The middle man is near extinct!
The middle man is best known as the car salesmen, advertising agencies, head hunters, government bureaucrats, insurance-office benefit-deniers, travel agents and real state agents.
For all middle man the clock is ticking and the question of value is looming. Every time makes a direct connection, a middleman's value is diminished. Are you a middle man? If the web is hurting rather than helping your business, the answer is probably yes.
From: What Would Google Do? Jeff Jarvis
For all middle man the clock is ticking and the question of value is looming. Every time makes a direct connection, a middleman's value is diminished. Are you a middle man? If the web is hurting rather than helping your business, the answer is probably yes.
From: What Would Google Do? Jeff Jarvis
Friday, August 14, 2009
Elegant Organization
At the annual meeting of the World Economic Forum Intentional Media Council in Davos, Switzerland, as the head of a powerful news organization begged young Mark Zuckerberg, founder of Facebook, his secret. Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn't we? Tell us how.
Zuckerberg, 22 at the time, is a geek of few words. Some asume his laconicism is a sign of arrogance--that and his habit of wearing sandals at big business conferences. But it's not. He's shy.
He's direct. He's a geek and this is how geeks are. Better get used to it. When the geeks take over the world--and they will--a few blunt words and then a silent stare will become a societal norm.
But Zuckerberg is brilliant and accomplished, and so his few words are worth waiting for.
After this publishing titan pleaded for advise about how to build his own community, Zuckerberg's reply was, in full: "You can't."
Full stop. Hard stare.
He later offered more advide. He told the assembled media moguls that they were asking the wrong question. You don't start communities, he said.
Communities already exist. They're already doing what they want to do.
The question you should ask is how you can help them do that better.
His prescription: Bring them "elegant organization."
From: What Would Google Do? Jeff Jarvis
Zuckerberg, 22 at the time, is a geek of few words. Some asume his laconicism is a sign of arrogance--that and his habit of wearing sandals at big business conferences. But it's not. He's shy.
He's direct. He's a geek and this is how geeks are. Better get used to it. When the geeks take over the world--and they will--a few blunt words and then a silent stare will become a societal norm.
But Zuckerberg is brilliant and accomplished, and so his few words are worth waiting for.
After this publishing titan pleaded for advise about how to build his own community, Zuckerberg's reply was, in full: "You can't."
Full stop. Hard stare.
He later offered more advide. He told the assembled media moguls that they were asking the wrong question. You don't start communities, he said.
Communities already exist. They're already doing what they want to do.
The question you should ask is how you can help them do that better.
His prescription: Bring them "elegant organization."
From: What Would Google Do? Jeff Jarvis
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